Today was a very busy day which included two business tours and several other tourist stops.
Ketchum
-PR firm
-Within 68 countries
-The company is 50 years old
-Large variety of clients and industries they
– Pr isn’t selling more of product, it’s getting people to know the brand & who you are. Next step is knowing the product
– B2b and b2c relationships
– 50 employees
– Main Industries in life, retail consumer goods, and foods, but they also help others industries
– PR can play a role in crisis prevention, not just crisis management
– Channels they use: paid, earned, owned, & shared media sources
– RISC approach: research, insight, strategy, & creative
Deloitte
The other business was an international Deloitte office. Since the class was already fairly acquainted with Deloitte, our presenter focused on speaking about the Austria and the Deloitte offices within Austria.
Austria
– 2 million people in Vienna, which is over 1/3 of Austrias population
– Austrian German is the official language
– Catholic is the primary religion
– Election last year
– Standard politician similar to Bernie Sanders
– Joined EU in 1995
– 8.7 million in Austria
– Even wealth distribution
– Tax rate about 40% across board average
– Use the euro as currency
– Industrial based economy
– Strong financial services industry
– 2nd largest German speaking city: Berlin largest
– Schools and health care are “free”, but the average person pays 20% of their income into the health care system
Deloitte
– Small member firm in Austria
– Second largest big 4 in Austria
-1450 people employed
– Grow through acquisition currently
– Serve whole economy, not just large businesses
Schonbrunn Palace
In between the business tours, we found time to make it to the Schonbrunn Palace outside of Vienna. The palace was constructed in 1638 and was gorgeous! If I could go back to Austria, I would definitely like to spend more time here.
Kunsthistorisches Museum Wien
Lafter in the afternoon I was able to visit one of Vienna’s impressive art museums. While the paintings and sculptures inside the museum were gorgeous, the building itself was phenomenal. Once again, I would love to have spent more time here.
To end the day, we decided to go to a famous Vienna restaurant in hopes of ordering a classic Austrian dessert and drink that many people spoke of. Due to a misunderstanding of the menu, we actually ended up ordering both the wrong drink and dessert, but what we ended up with was incredible. Walking home that evening, we walked by an ancient Roman ruin in the middle of Vienna. The sign stated that the ruin included a part of a wall and an irrigation ditch that dated back to the first century.
Marrs Traveling Planet 